A CMA Feasibility Study gives you the data, analysis, and strategic clarity to move forward with confidence—or pivot before you spend a dollar you shouldn’t. We answer the question every investor, founder, and executive needs answered first: Will this actually work?
Market analysis, financial projections, and competitive landscape
Legal, regulatory, and compliance risk assessment
Site, operational, and technical viability review
ROI modeling and capital requirement analysis
Clear go / no-go recommendation with actionable next steps
of new businesses fail in year one—most without conducting any pre-launch viability analysis
90%
of failed projects cite poor upfront planning and lack of market validation as primary causes
3–5×
ROI on feasibility study investment vs. cost of a failed launch or capital deployment
MBA / JD
Every CMA study combines business acumen with legal and regulatory analysis built in from day one
Study Types
Six Types of Feasibility Studies We Conduct
Every study is custom-scoped to your specific project, industry, and decision context. We don’t use templates—we build the analysis your situation requires.
New Business Launch
Before you file an LLC or sign a lease, know whether your business idea has the market demand, financial viability, and competitive positioning to succeed.
Target market size and demand validation
Startup cost and capital requirements
Revenue model and break-even analysis
Regulatory and licensing requirements
Product or Service Expansion
Adding a new revenue line, product, or service offering? We assess whether the opportunity is financially justified and operationally executable before you commit.
Incremental revenue and margin analysis
Operational capacity and resource requirements
Cannibalization risk assessment
Go-to-market viability and timing
Real Estate & Site Development
Whether you’re evaluating a site acquisition, mixed-use development, or commercial buildout, we provide the financial and market analysis to justify the investment.
Site demand and absorption rate analysis
Development cost, NOI, and IRR modeling
Zoning, entitlement, and regulatory review
Comparable project benchmarking
Capital Investment & Funding
Raising capital, deploying reserves, or seeking grant or loan funding? We build the financial models and feasibility documentation lenders and investors require.
3–5 year financial projections and sensitivity analysis
Capital structure and funding source analysis
Grant and loan eligibility documentation
Investor-ready feasibility report formatting
Market Entry & Competitive Analysis
Entering a new geographic market or industry vertical? We map the competitive landscape, identify barriers to entry, and quantify the opportunity before you commit resources.
Total addressable market (TAM) sizing
Competitor mapping and differentiation gap analysis
Entry strategy options and risk scoring
Customer segment profiling and demand signals
Franchise Feasibility
Buying a franchise or franchising your own concept? We evaluate unit economics, territory demand, FDD disclosures, and operational fit so you know exactly what you’re getting into.
Unit economics and franchise AUV benchmarking
Territory demand and saturation analysis
FDD review and risk documentation
Operator fit and capital readiness assessment
Deliverables & Process
What Every CMA Feasibility Study Includes
A comprehensive, investor-ready document built from primary and secondary research—not off-the-shelf templates.
Executive SummaryA concise overview of findings, key risks, and the go / no-go recommendation
Market AnalysisIndustry trends, TAM/SAM/SOM sizing, customer profiling, and competitive landscape
Financial Projections3–5 year P&L, cash flow, break-even, and scenario (base / bull / bear) modeling
Legal & Regulatory ReviewLicensing, compliance, zoning, and regulatory risk specific to your industry and location
Risk AssessmentIdentified risks ranked by likelihood and impact, with mitigation recommendations
Go / No-Go RecommendationA clear, evidence-backed conclusion with specific next steps if proceeding is recommended
Our Process
01
Discovery & ScopingWe learn about your project, objectives, and decision timeline. We define the exact scope, key questions to answer, and deliverable format.
02
Research & Data CollectionWe gather primary and secondary data—market reports, competitive intelligence, regulatory research, and financial benchmarks specific to your industry.
03
Analysis & Financial ModelingWe build your financial models, score risks, map the competitive landscape, and synthesize all findings into a coherent analytical framework.
04
Report Delivery & PresentationWe deliver a professionally formatted PDF report and walk you through the findings, recommendations, and next steps in a live presentation.
05
Q&A & Follow-On SupportWe remain available for follow-up questions, stakeholder presentations, and any additional analysis needed to support your final decision.
Investment
Feasibility Study Pricing
Priced by project complexity and scope. Every engagement is quoted after the discovery call so you only pay for what your project actually needs.
Focused
Targeted Study
Single-focus analysis for a defined question or decision
Final pricing depends on project complexity, industry, scope of research required, and timeline. All engagements begin with a free discovery call.
Who This Is For
If You’re About to Make a Big Decision, You Need This First
A feasibility study isn’t just for startups. Anyone committing significant capital, time, or resources to a new initiative needs objective analysis before they move.
First-Time Entrepreneurs
Validate your business concept before investing your savings or taking on debt.
Business Owners Expanding
Adding locations, products, or services? Know the ROI before you commit operational capacity.
Real Estate Developers
Justify site acquisition and development costs with market-backed financial analysis.
Investors & Lenders
Independent third-party analysis to validate investment thesis and project viability.
Nonprofit Organizations
Document program viability and financial sustainability for grant applications and board approval.
Franchise Buyers & Sellers
Evaluate unit economics, territory demand, and franchise fit before signing an FDD.
The Cost of Skipping a Feasibility StudyThe average failed business launch costs between $50,000 and $500,000 in wasted capital, lost time, and opportunity cost. A feasibility study that costs $750–$5,000 and prevents a bad decision is among the highest-ROI investments you can make. The question isn’t whether you can afford a feasibility study—it’s whether you can afford to skip one.
Client Outcomes
What Clients Say
“CMA’s feasibility study saved us from a $400,000 mistake. The market analysis showed demand wasn’t where we assumed it was—we pivoted our concept before breaking ground and the revised project is performing well.”
— Principal, Real Estate Development Group
“We needed a study for our SBA loan application. CMA delivered a lender-ready report in under three weeks that our bank accepted without revision. We closed funding 30 days later.”
— Founder, Healthcare Services Startup
“The competitive analysis alone was worth the investment. We had no idea three competitors had already tried our exact concept and failed. CMA showed us why—and how to position differently.”
— CEO, Consumer Product Company
Why Coleman Management Advisors?
Legal & Business Expertise (MBA/JD)Most feasibility firms do the numbers. We also assess regulatory exposure, contract risk, and compliance requirements that can kill a project.
Custom Research, Not TemplatesEvery study is built from scratch for your project. We don’t repurpose generic industry reports and call it analysis.
Investor & Lender FormattingOur reports are formatted to meet the standards lenders, investors, and grant committees require—not just informative, but persuasive.
Multi-Industry Track RecordHealthcare, real estate, retail, franchises, nonprofits, and technology—we’ve built feasibility studies across virtually every business context.
Objective, Honest AnalysisWe tell you what the data says—even if the answer is “don’t do it.” Our value is in your decision quality, not in telling you what you want to hear.
Timelines depend on scope. A targeted single-focus study typically takes 1–2 weeks. A full comprehensive study runs 3–5 weeks. Investor-grade studies with primary research can take 4–8 weeks. We establish a clear timeline and delivery date at the start of every engagement.
Yes—many lenders, SBA programs, USDA programs, and grant funders require a feasibility study as part of the application. Our Full and Investor-Grade studies are specifically formatted to meet these requirements. We can also tailor the report structure to match a specific funder’s guidelines.
A feasibility study answers: “Should we do this?” A business plan answers: “How will we do this?” The feasibility study comes first—it validates the opportunity. The business plan is built after the decision to proceed. CMA offers both, and many clients commission a feasibility study followed by a full business plan.
Yes, for Investor-Grade engagements. Primary research may include competitor interviews, customer surveys, supplier conversations, or expert consultations depending on what the project requires. Standard studies use secondary research from industry databases, government data, and market intelligence sources.
That’s a successful outcome. Knowing not to proceed before investing capital is exactly what a feasibility study is designed to provide. When a study returns a “no-go,” we also provide specific analysis on what would need to change for the project to become viable, and in many cases clients use that to refine their concept and try again with stronger positioning.
Absolutely. We work with clients across the country and conduct research for projects in any US market. For real estate and site-specific projects, we incorporate local market data regardless of location. We have completed studies for projects in Texas, Florida, Georgia, California, and numerous other states.
Book a free 30-minute discovery call or fill out the contact form below. We’ll learn about your project, define the right scope and study type, and send a proposal with a fixed price and delivery timeline. No commitment required for the initial call.
Ready to Get Clarity?
Don’t Bet Your Capital on a Gut Feeling.
A CMA Feasibility Study gives you the research, financial modeling, and objective analysis to make your next major decision with confidence. Let’s find out if your idea is as strong as you think it is.
Fill out the form and we’ll follow up within one business day to schedule your discovery call and scope your study.
You’re All Set!
Thanks for reaching out. Dallas will personally follow up within one business day to schedule your discovery call and scope your feasibility study.
What Happens Next
1
Discovery Call (30 min)We learn about your project, the decision you’re trying to make, your timeline, and who the study needs to satisfy (lender, investor, board, etc.).
2
Scope & ProposalWe define the exact study type, components, deliverable format, timeline, and fixed price. You approve before any work begins.
3
Research & AnalysisWe conduct the research, build the financial models, and draft the full report. You receive a draft for review before final delivery.
4
Delivery & PresentationWe deliver the final report and walk you through the findings, recommendations, and next steps in a live presentation session.
No commitment required for the initial discovery call. We’ll build a fixed-price proposal before any work begins.
