Sports & Recreation
The Racquetball Club: A Plan for a Sports & Recreation Venue
The Racquetball Club
$1.5B TAM
the health-and-wellness market the club sits inside
$750M SAM
the serviceable market in its target regions
$75M SOM
a realistic 10% obtainable share, modeled bottom-up
Full package
plan, financial model, brand, and pitch deck
Situation
The Racquetball Club is a sports and recreation venue that needed to be structured for financing — a capital-heavy facility where lenders weigh membership demand, usage, and unit economics as closely as the experience. The market case was real and sized: a $1.5 billion total addressable health-and-wellness market in its target regions, a $750 million serviceable slice, and a bottom-up $75 million (10%) obtainable share. The concept needed a full, financeable package to turn that opportunity into a fundable plan.
The engagement
CMA built the complete package, structured for a recreation facility.
Concept and market
We defined the club’s services and offerings and built a market analysis for a recreation venue — the demand and positioning that a lender needs before financing a facility.
Marketing, sales, and financials
A marketing plan and sales strategies established how the club fills its floor and its membership, and a financial plan tied to the facility’s membership and usage economics gave a lender the numbers to evaluate.
Brand and deck
A brand identity and a pitch deck aligned to the plan completed the package, so the club’s experience and its economics reinforced one another.
Why the structure mattered
The framing decision was to ground the plan in facility economics. Recreation venues that sell the atmosphere but under-model membership and usage struggle to finance; tying the plan to the numbers a venue actually runs on is what earned lender confidence.
Impact
The Racquetball Club left with a financing-ready package — plan, model, brand, and deck — that presents a recreation venue with the demand and economics capital looks for.
A recreation venue is financed on its facility economics, not its atmosphere.
Engagement details are shared with client permission or presented in anonymized form. Results described are specific to the engagement and client circumstances shown and are not a guarantee of future outcomes. See our full disclaimer.
The Transformation
Before & after
Before
A recreation venue concept without financing-grade documentation.
After
A plan, model, brand, and deck built for a capital-heavy facility.
Before
The experience described; the economics unframed.
After
A financial plan tied to the facility's revenue lines.
Before
No investor-facing package.
After
A brand and deck aligned to the plan and the numbers.
The Work, In Sequence
How the engagement ran
- 1
Concept & market
We defined the club's services and offerings and built a market analysis for a recreation facility — the demand and positioning that anchor a capital-heavy venue.
- 2
Marketing, sales & financials
A marketing plan and sales strategies, and a financial plan tied to the facility's membership and usage economics — the numbers a lender checks before financing a venue.
- 3
Brand & deck
A brand identity and a pitch deck aligned to the plan, so the club's experience and its economics told one story.