DTC Fractional COO: What an Ecommerce Brand Buys
A DTC fractional COO owns inventory, cash conversion, and channel margin — not marketing. Here's what the role covers, when it pays off, and how to hire one.
Website Services A website that wins trust and converts it.
Built, launched, and supported by the same firm that runs your strategy and operations — so your site isn't a brochure, it's a working part of the business.
The Outcome
What your new site does for you
Not a brochure — a working part of the business, accountable to the inquiries it produces.
Live in days, not months
A positioning-first site built and launched fast — from $397 per month, and kept running for you.
Accountable to inquiries
Built to convert visitors into leads, not just look good — measured by what it produces.
One firm, end to end
Built and run by the same team behind your strategy and operations — no agency handoffs.
Who This Is For
For businesses whose site isn't pulling its weight
The outdated site that embarrasses the sales team. The beautiful redesign that never produces an inquiry. The ad spend pointed at a homepage that doesn't convert. CMA builds and runs websites the way we run engagements — accountable to a number, not a mood board.
Industry focus
Sites built around how your industry’s customers actually find and choose you:
Service 1 of 4
Website Creation & Development
Most businesses don't need a six-month web project. They need a clean, credible site that explains the offer, builds confidence, makes contact easy, and supports local discovery — live this week, not this quarter.
Because CMA is an operating partner first, the build starts with positioning: who the site has to persuade and what action it has to produce. Then we write, design, and ship — and the site connects to your booking, intake, and operations from day one.
Build & Maintain is $397 per month, with hosting, security, and content updates handled for you. Build Only is $697 one-time, source files delivered, and you own it outright.
Service 2 of 4
Website Redesign
A redesign is a business decision before it's a design decision. We start by measuring what your current site actually does — where visitors come from, where they leave, what it costs you in credibility — then rework structure, copy, and conversion paths against those facts.
When a full rebuild is warranted, we protect what you've earned: existing URLs are preserved or redirected so search rankings carry over, and nothing goes dark during the cutover.
Service 3 of 4
Landing Pages & Conversion Optimization
If you spend on ads, every click lands somewhere — and most land on pages that were never built to convert. We build dedicated landing pages matched to the campaign, the audience, and the single action you want taken.
For existing sites, conversion work is usually the cheapest growth available: you already paid for the traffic. We find where visitors stall, fix the offer and the friction, and measure the difference in inquiries — not impressions.
Service 4 of 4
Maintenance & Ongoing Support
A website is operational infrastructure, and infrastructure needs an operator. Under monthly support, CMA keeps the technical layer handled and the content current — so the site stays accurate, fast, and secure while you run the business.
Support clients also get a direct line: when something breaks, changes, or needs to ship fast, you call and it gets done. That's the execute-first standard applied to your web presence.
Live this week. Supported every week after.
How It Works
From intro call to live site
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Intro Call
What the site has to produce, for whom, by when. You leave with a fixed price and a launch date.
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Position
Offer, audience, and message nailed down first — the part most web projects skip.
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Build & Launch
Design, copy, and development shipped fast, with booking and intake wired to your portal from day one.
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Run & Improve
Hosting, updates, and conversion improvements handled month over month.
Things We Have Built
A site and a product, built end to end
Tailr is the whole thing — brand and identity, the marketing site, and the product behind it. We designed, built and shipped all of it.
Proven Work
Sites and brands we have built
Where the site was part of a larger engagement — the brand, the plan and the page all built together.
Construction & Modular Housing
SteelHomes: The Capital Package for a 12× Capacity Step-Change
$60Mequity raise to fund a robotics-driven production plant
A complete, funding-ready capital package for a steel-built housing company
Read the engagement
Beverage, Spirits & CPG
Snow Tequila: Rebuilding the Raise Around a Real Model
$1MFounders' Round SAFE, at a 25% discount to Series A
An investor-ready plan, dual-scenario model, and deck matching a standout product with standout documentation
Read the engagement
Healthcare · Brand Strategy
Faith Bridge Health: Building the Brand Before the Marketing
7 wordsa tagline that carries the entire positioning — 'Modern care, rooted in faith'
A brand foundation, positioning, and identity strategy the whole marketing build hangs from
Read the engagementRelated reading
From the Journal
What a Small Business Website Is Actually For
A website isn't a brochure or an aesthetic exercise. It's a channel that either produces inquiries or doesn't — and you can measure which.
FAQ
Website services questions
How fast can my business be live?
Most CMA-built sites launch in 2–5 business days once we have your content and brand assets. Redesigns and larger builds run longer — we scope the timeline on your intro call and hold to it.
What does a website cost?
Two ways to work together: Build & Maintain ($397 per month - we build it and handle hosting, SSL, security, and content updates) or Build Only ($697 one-time - source files delivered, you own everything outright). Landing pages, redesigns, and conversion work are scoped fixed-price on the intro call.
I already have a website. Can you fix it instead of rebuilding it?
Often, yes. A redesign engagement starts with an audit of what your current site does well and where it loses customers. If the bones are good we rework structure, copy, and conversion paths; if they are not, we tell you plainly and quote the rebuild.
What makes CMA different from a web agency or a site builder?
We are an operating partner that builds. Your website gets the same treatment as a client engagement: positioning first, clear calls to action, measurement, and accountability for whether it actually produces inquiries — not just whether it looks nice. And because we run operations and AI practices, your site connects to how the rest of your business works.
Do you handle domains, hosting, and email?
Yes. Build & Maintain includes domain setup, DNS, hosting, SSL, and security, plus phone support when something needs fixing. Build Only includes a 30-day handoff window where we help you stand everything up under your own accounts.
What is conversion optimization, practically?
Making more of your existing visitors become customers: clearer offers, stronger calls to action, faster pages, better landing pages for your ads, and measurement so decisions rest on data. It is usually the cheapest growth available to a small business — you already paid for the traffic.
Will my site show up on Google?
Every build ships with the fundamentals done right: clean structure, fast load times, local SEO basics, and your Google Business Profile linked and optimized. Ongoing SEO campaigns can be scoped as part of monthly support.
The Platform
A website brings them in. Something has to run what happens next.
The platform picks up at the enquiry: capture, routing, follow-up, quotes, signature and invoicing, in one system you own.
The Full Practice
Adjacent capabilities, same standard
Operations Platform A custom system that runs your business — built for you, and you own it Business Plans & Funding Investor-grade plans, pitch decks & funding Financial Modeling & Analysis Models, analysis, executive dashboards & project finance Market Research Sizing, competitor mapping & market-entry evidence Go-to-Market Strategy Positioning, pricing & the 90-day launch plan Strategy & Consulting Strategy, feasibility & project management — executed Fractional COO & Operations Embedded operating leadership and systems buildout Fractional CMO & Marketing Embedded marketing leadership — positioning, demand, and pipeline accountability Process Automation Cut the manual work out of your operation — built, governed, and measured Veteran Business Support Initiative Subsidized consulting for veterans, Guard & Reserve, and Gold Star families
The Journal, By Email
One email when we publish. That's it.
Engagement lessons, funding math, and operations playbooks — the same analysis we publish in the Journal, delivered when it's written. No gates, no drip sequences, no selling between the lines. Unsubscribe anytime.