Finance & Investment
Harby Capital: A Funding Proposal for a Capital Venture
Harby Capital Investments
Lender-built
a plan and proposal written for banks and lenders
Timed
a 'why now' market-timing case
Differentiated
competitive differentiation made explicit
Situation
Harby Capital Investments is a capital and investment venture that needed to present itself to banks, lenders, and capital partners — an audience that reads a plan differently from an equity investor, weighing timing, differentiation, and structure before the ask. The venture needed a plan and funding proposal built for that reader.
The engagement
CMA built the plan and funding proposal for a lending audience.
Opportunity, timing, and differentiation
The plan led with the opportunity, a “why now” market-timing argument, and explicit competitive differentiation — because a lender’s confidence is built on why this, why now, and why them before it reaches the number.
Company and structure
A company overview — mission, vision, core values, and business structure — established organizational credibility, the baseline a capital partner requires.
Funding proposal and model
A financial summary and funding request with a defined use of funds, backed by a financial model and packaged specifically for banks, lenders, and capital partners. (Funding specifics remain confidential to the client.)
Why the structure mattered
The framing decision was to write to a lender, not an investor. The two audiences underwrite differently; leading with timing, differentiation, and a clean use of funds — rather than upside narrative — is what earns a lending partner’s confidence.
Impact
Harby Capital left with a lender-ready business plan and funding proposal — the documentation a capital venture needs to present itself to banks and capital partners with timing, edge, and structure made explicit.
Lenders read the timing and the differentiation before they read the ask.
Engagement details are shared with client permission or presented in anonymized form. Results described are specific to the engagement and client circumstances shown and are not a guarantee of future outcomes. See our full disclaimer.
The Transformation
Before & after
Before
A capital venture without a lender-ready funding proposal.
After
A plan and proposal built for banks and capital partners.
Before
Opportunity asserted without timing or edge.
After
A 'why now' case and clear competitive differentiation.
Before
No structured company or use-of-funds framing.
After
A company overview and a defined use of funds.
The Work, In Sequence
How the engagement ran
- 1
Opportunity, timing & differentiation
We led the plan with the opportunity, a 'why now' market-timing argument, and a clear statement of competitive differentiation — the case a lender needs to see before it reads a number.
- 2
Company & structure
A company overview — mission, vision, core values, and business structure — so the venture read as organized and credible to a capital partner.
- 3
Funding proposal & model
A financial summary and funding request with a defined use of funds, backed by a financial model — packaged specifically for banks, lenders, and capital partners. (Funding specifics remain confidential to the client.)