Logistics & Distribution
IQ Express: A Growth Plan for an Established UK Logistics Company
IQ Express Limited — England, UK
Since 2009
an established operator, not an early-stage bet
Distribution
a dedicated section on the company's distribution strength
Growth-ready
plan and deck built to frame a proven business for its next stage
Situation
IQ Express is a UK product-distribution and project-logistics company, established in 2009 and positioning for its next stage of growth. Unlike an early-stage venture, it had a real operating history to build on — and needed a plan and deck that framed that track record for growth capital rather than pitching an unproven idea.
The engagement
CMA built the plan and deck the way an established operator should be presented.
Leading with the track record
The framing started with what most plans lack: history. IQ Express has operated since 2009, so the plan led with that operating record and made the company’s distribution strength a headline asset — a dedicated section — rather than burying a genuine competitive advantage.
Market and growth strategy
A market analysis, a marketing plan, and sales strategies and projections framed where an established operator grows next — the evidence for the next stage, grounded in a business that already works.
Financials and deck
A financial plan with a needs assessment defined the capital required, and a pitch deck aligned to the plan delivered the story — positioning a proven operator for growth funding.
Why the structure mattered
The decisive choice was to lead with the operating history, not the ambition. An established company raises on evidence it already has; the plan’s job was to surface that evidence — the years in market, the distribution strength — and point it at the next stage of growth.
Impact
IQ Express left with a growth-and-capital package built on its operating history — the plan and deck an established logistics operator needs to frame a proven business for its next stage of growth.
An established operator raises on its track record — the plan just has to frame it.
Engagement details are shared with client permission or presented in anonymized form. Results described are specific to the engagement and client circumstances shown and are not a guarantee of future outcomes. See our full disclaimer.
The Transformation
Before & after
Before
A profitable operating history with no growth-stage plan to raise on.
After
A plan and deck that frame the track record for the next stage of growth.
Before
Distribution strength known internally, not presented to capital.
After
That strength made a headline asset in the plan.
Before
No structured market or sales projection for growth.
After
A market analysis and sales projections that show where the company grows next.
The Work, In Sequence
How the engagement ran
- 1
The established operator
Unlike a startup, IQ Express arrived with a real operating history since 2009 in product distribution and project logistics — so we led with that track record and made the company's distribution strength a headline asset rather than a footnote.
- 2
Market & growth strategy
A market analysis, a marketing plan, and sales strategies and projections that framed where an established operator grows next — the evidence for the next stage, not a first-time bet.
- 3
Financials & deck
A financial plan with a needs assessment and a pitch deck aligned to the plan, positioning a proven business for growth capital.