Youth Sports & Education
Brooklyn Basketball Academy: A Plan You Can Read Yourself
Brooklyn Basketball Academy — New York
The engagement
Brooklyn Basketball Academy set out to build something the borough’s youth sports market rewards but rarely gets right: a structured training academy with real programming depth, not just open gym time with a logo. Before facilities, coaching staff, and families would commit, the concept needed what every new venture needs — a plan that proves the model.
The planning work had to answer the questions specific to youth sports economics:
- Programming and revenue architecture — how clinics, leagues, training tiers, and camps stack into a revenue model that survives the school-year calendar’s seasonality
- Market demand — the density of basketball-engaged families in the academy’s catchment, what they currently spend on training, and which existing options were leaving demand unmet
- Facility economics — the cost structure of court time, the academy’s single largest operating constraint, and the utilization rates the model required
- Financial projections — enrollment ramp, pricing, and the path to sustainability, built from operating assumptions rather than round numbers
Why this one is public
Most CMA plans are confidential — they contain clients’ financial details, market strategies, and competitive positioning. This one is published with permission as a worked example of the firm’s planning standard, so prospective clients can judge the quality of the deliverable directly instead of taking our word for it.
Read it page by page: Brooklyn Basketball Academy — Business Plan (PDF)
What to look for as you read
- How the market analysis ties to decisions — every demographic claim feeds a specific programming or pricing choice, rather than padding a chapter
- Financial projections built from operating assumptions — court hours, enrollment counts, session pricing — so a reader can trace any number back to a driver and test it
- Structure a lender can navigate without a guide — the document answers questions in the order a reviewer asks them, which is a quality you only notice when it’s missing
- The honest treatment of risk — seasonality, facility dependence, and staffing are named and addressed, because credible plans surface their own weaknesses before the reader does
If this is the standard you want behind your own venture, the plan you’re reading is the product: this is what CMA delivers.
Engagement details are shared with client permission or presented in anonymized form. Results described are specific to the engagement and client circumstances shown and are not a guarantee of future outcomes. See our full disclaimer.