Senior Living & Veteran Support
SBS Heritage: A Plan for Senior Living with Veteran Support
SBS Heritage
$2,000/mo
an all-inclusive resident fee, priced to be affordable on a fixed income
$1,826 avg
the average monthly Social Security benefit the fee is set against
< median rent
priced below the >$1,981 national median rent it competes with
Mixed revenue
resident fees plus grants, donations, and events for a mission model
Situation
SBS Heritage is an independent senior-living residence with dedicated veteran support services — a concept built around living with support, dignity, and purpose. Its whole thesis rests on affordability for people on a fixed income: an all-inclusive monthly fee of $2,000 per resident, set deliberately against an average monthly Social Security benefit of roughly $1,826 and a national median rent north of $1,981 — so the residence is reachable for the seniors and veterans it exists to serve. Standing up a residential care operation on that promise means turning a compassionate mission into a financeable, operations-ready business, and that translation was the engagement.
The engagement
CMA built the comprehensive plan for a residential care operation.
The mission and the model
We framed the mission — senior living paired with veteran support, delivered with dignity and purpose — as a defined operating model, so the compassion behind the concept was matched by the structure a lender or funder requires.
Services and operations
The plan detailed the care and support offering, the resident experience, and the operating structure of a senior-living residence — the operational substance that turns a mission into a running business.
Financials and deck
A financial model sized to a residential operation and a pitch deck aligned to the plan completed the package for financing.
Why the structure mattered
The framing decision was to honor the mission and the operation equally. Care ventures that lead only with heart struggle to finance; grounding SBS Heritage in a defined operating model and real financials is what made a dignity-first mission fundable — with its veteran focus close to CMA’s own roots.
Impact
SBS Heritage left with a financing- and operations-ready plan — a mission-driven senior residence structured as a business a lender or funder can back.
A care residence is a mission and an operation — the plan had to honor both.
Engagement details are shared with client permission or presented in anonymized form. Results described are specific to the engagement and client circumstances shown and are not a guarantee of future outcomes. See our full disclaimer.
The Transformation
Before & after
Before
A compassionate residence concept without a financing-grade plan.
After
A comprehensive plan and model built for a care operation.
Before
A mission held as values, not structured as a business.
After
Support, dignity, and purpose translated into an operating model.
Before
No structured financials for a residential operation.
After
A financial model sized to independent senior living.
The Work, In Sequence
How the engagement ran
- 1
The mission & the model
We framed SBS Heritage's mission — independent senior living paired with dedicated veteran support, delivered with dignity and purpose — as a defined residential operating model rather than a statement of values.
- 2
Services & operations
The care and support offering, the resident experience, and the operating structure of a senior-living residence — built the way lenders and funders read a care operation.
- 3
Financials & deck
A financial model sized to a residential operation and a pitch deck aligned to the plan — the package a mission-driven senior residence needs to fund.