How Much Does a Business Plan Cost?

Having a business plan written by Coleman Management Advisors costs $3,250 when you are raising $250,000 to $2 million, and $7,500 when you are raising $2 million to $25 million. Both include a driver-based financial model. Project finance and institutional plans start at $12,500, and smaller raises can use our Essential Plan at $1,250.

Those prices are published on our pricing page and fixed before work starts. This guide explains why plans are priced by the size of the raise, what you get, and the cheaper routes if you do not need a full engagement.

What a business plan costs, and why it varies

The cost of a business plan depends less on page count than on who will read it and how much money they are deciding on. A plan for a $500,000 SBA loan and a plan for a $10 million priced round are different documents. The second has to survive diligence by people who read plans for a living.

That is why we price by the capital you are raising:

Plan	Price	Built for
Essential Plan	$1,250	Smaller raises
Raising $250K to $2M	$3,250	SBA loans and seed rounds
Raising $2M to $25M	$7,500	Priced rounds and larger facilities
Project finance or institutional	From $12,500	Project financings and institutional capital

The price is the price. There is no hourly meter and no overrun.

What you get for the money

A CMA business plan is built to what lenders and investors actually check, not to a template’s table of contents:

• A driver-based financial model, where revenue, costs and cash flow move together when an assumption changes.
• Market analysis with evidence, so the demand behind the plan is sourced rather than asserted.
• Projections a lender can underwrite, including the debt service coverage a bank will test. You can check your own with our DSCR calculator.
• A plan written for its reader, whether that is an SBA lender, an angel, a venture fund or a project-finance committee.

If you only need the numbers, a standalone financial model is $3,500, and a model tied to a raise, loan or acquisition starts at $8,500. A pitch deck is $3,000, or $5,000 for investor-grade.

Writing it yourself vs. hiring a firm

You can write your own plan, and for some owners that is the right call. Our free business plan template is a solid start. Writing it yourself makes most sense when the amount is small, the lender is a relationship bank that knows you, or the plan is mainly for your own thinking.

Hiring help makes sense when the plan has to persuade someone who does not know you, when the numbers need to hold up in diligence, or when your time is worth more running the business. For a side-by-side look, see professional vs. DIY business plans.

How payment works

Engagements from $2,500 to $9,500, which covers the $3,250 and $7,500 plans, are paid in three equal installments across the engagement. The $1,250 Essential Plan can be paid in three installments too. Engagements above $9,500 are 50% to start and 50% on delivery. The terms are in your written agreement before any work begins.

If you served

Veterans, active-duty service members, Guard and Reserve members, and Gold Star families can get a free basic business plan through our Veteran Business Support Initiative. CMA is veteran-owned, and this is how we give back.

If you are in North Texas, see what a business plan costs in Dallas, with typical turnaround and where plans here go to get funded.

The quickest way to know which plan fits is a 30-minute intro call. Tell us what you are raising and from whom, and we will tell you honestly whether you need a full plan or whether the smaller option is enough.